Effective Date: September 2024
This Privacy Statement ("Privacy Statement" or "Statement") sets out the privacy practices for Vita-Mix Corporation, Vita-Mix Holdings Company, Vita-Mix Manufacturing Corporation, and Vita-Mix Management Corporation ("Vitamix", "us" or "we") with respect to information we obtain from and about individuals interacting with Vitamix and its websites, including vitamixsell.com (our "Site") including all other websites, mobile applications, products and services operated by us that link to this Privacy Statement (together with our Site, the "Services"). This Statement does not apply to job applicants or Vitamix employees.
This Privacy Statement, together with our Terms of Use and any other documents referenced, describes the personal information that we may collect from you, or that you may provide on or through our Services, and how that information may be used or disclosed by us. This Privacy Statement also describes the choices available to you regarding the use of, your access to, and how to update and correct your information.
If we make any changes to this Statement we will take reasonable steps to notify you by means of a prominent notice on our Site prior to the change becoming effective. The most current version of the Statement may be reviewed by clicking on the "Privacy" link located at the bottom of our Site. Your continued use of our Services after we make changes is deemed to be acceptance of those changes.
By accessing or using our Services, you agree to the terms of this Privacy Statement. If you do not agree with any part of this Privacy Statement, you must immediately stop using our Services.
1. Information We Collect
To ensure that we provide you with the best possible experience, we will collect, store, use, and share information about you in accordance with this Privacy Statement. Please note, the length of time we intend to retain your information, including sensitive information, is for as long as reasonably necessary to carry out our intended business purpose for such information.
(a) Sources of Information
In connection with the use of our Services, we may collect "Personal Data" which is any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular user, household or device. Personal Data is collected directly from you when you:
- Register with us for an ecommerce store account, register your product, register your email address with us, or opt in to receive newsletters;
- Enter sweepstakes or contests sponsored by us;
- Send email messages or feedback, submit forms or transmit other information by email;
- Interact with Vitamix on social media;
- Submit your credit card or other payment information when ordering and purchasing products and services on our Site;
- Contact Vitamix directly for sales, service, information, warranty, or customer support;
- Complete a survey;
- Interact with our Services;
- Sign up for text messaging; or
- Engage with website chat tools.
It is your responsibility to provide us with accurate data, and to provide us with updated Personal Data when it changes.
When you interact with our Services, we also automatically collect information about you and your use of the Services through the use of log processes, cookies, location-identifying technologies, and other tracking technologies. For more information on cookies and other automatic collection tools, see our Cookie Statement.
(b) Categories of Information We May Collect
- Identifiers that you provide us directly, such as your first and last name, postal address, email address, and/or phone number.
- Identifiers collected through your use of the Services, such as unique online or device identifiers, an IP address, device or session IDs and information regarding your system configuration.
- Customer Record Information, such as payment account name, payment account number, payment card expiration date and billing address.
- Commercial Information about you, such as records of products, goods or services purchased, obtained, or considered by you.
- Internet and other Network Activity, such as your browsing and search history and your interactions with our Site and Services.
- Member account credentials, including username and password.
- Audio/visual information (photographs, images, video and other user-generated content).
- Inferences drawn about you and your likely preferences, characteristics, behavior, and attitudes from any information we collect about you.
2. How We Use Your Information
(a) Providing our Services
- Providing our products or process your orders.
- Sending you administrative notices to inform you about important changes.
- Managing your account and interaction preferences.
- Facilitating and managing your purchase transactions.
- Sending you technical notices, updates, security alerts and administrative messages.
- Providing you with member services and support.
(b) Personalizing and improving our Services
We use and combine the information you provide us and information about you that we collect automatically and receive from other sources to make sure that your use of the Services is customized to your needs.
(c) Providing marketing information
We may use information we collect about you to provide you more personalized offers, special offers, discounts, and/or more relevant offers via email and other direct communications, and through digital advertising.
(d) Protecting you and our business
We may use collected information to assess risk and to investigate and limit fraud, spam, and other malicious online activities in our Services, and to improve our security measures.
(e) Administering rewards, surveys, polls and promotions
From time to time, we may invite you to enter or register for various rewards programs, sweepstakes, surveys, polls, and promotions.
3. How We Disclose Information
Except as described in this Privacy Statement or the Terms of Use, we will not share your information with third-parties without your notice and consent, unless it is under one of the circumstances described below.
4. Your Choices
You have choices regarding the collection, use and sharing of your Personal Information. You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.
5. Retention of Data
We retain your Personal Data for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.
6. Security of Data
We have implemented technical, administrative, and physical security measures to protect Personal Data from unauthorized access, use, and disclosure. Unfortunately, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to protect your Personal Data, we cannot guarantee its absolute security.
7. Links to and Privacy Statements of Third-party Sites
Our Site may contain links to other websites. We are not responsible for the privacy practices of such other websites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects Personal Information.
8. Children’s Privacy
Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on our Services.
9. International Transfers of Your Personal Data
Your Personal Data may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where data protection laws may differ.
10. Your EU Privacy Rights
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
11. Your California Privacy Rights
If you are a California resident, you have certain rights regarding your Personal Information under the California Consumer Privacy Act (CCPA).
12. Contact Information
If you have any questions or concerns about this Privacy Statement, please contact us at [email protected].